Vietnam attracted nearly 10.7 million international visitors in the first half of 2025, up 20.7 percent year-on-year, Vietnam News Agency reported Sunday, citing the data from National Statistic Office of Vietnam.
The number of foreign arrivals in June alone reached nearly 1.5 million, up 17 percent from the same month last year, the report added.
According to the Vietnam National Authority of Tourism, relaxed visa policies, proactive promotion campaigns, and digital marketing efforts have contributed to the surge.